Kriti Sanon Sister Nupur Sanon, is in the news these days. She is making headlines as of a heated online controversy that sparked over her fashion label, NOBO. Her brand is accused of selling very basic clothes with basic quality at jaw-dropping prices. There are so many trolls, memes, and backlash for her brand, which has now become a serious topic of discussion. They are questioned for the value, originality, and intent behind the brand’s pricing strategy.
What Exactly is The Controversy About?
The controversy spread after some screenshots of NOBO’s website showcasing their products, along with their price details, went viral. Platforms like Reddit and other social media platforms are the source from which these screenshots are getting viral. People are shocked to notice that such a basic pair of shorts is priced at Rs. 2000+, which is unnecessary. The basic piece of a Banarasi kurta is priced at Rs. 25,000+, and the cheapest dress available on their website is of 7000 rupees.
There are talks in the town that the quality and designs that are sold by NOBO are already available in some local markets of different states. Thus, for this reason, their product’s originality and making are being questioned. People refer to their clothes as “basic”, which again charges them of being fake, with the pricing.
What is NOBO?
In 2024, Nupur Sanon introduced NOBO, which means “No Boundaries,” intending to provide both Indian and Western clothing. Kriti Sanon, Uorfi Javed, Sanjana Sanghi, and Rida Tharana are among the celebrities who have promoted the company, which says it uses “premium high-quality fabrics.” Thus, people are accusing this brand of being fake and using a celebrity’s image to make it look authentic and premium.
Brand Criticised: Memes and Trolls
Kriti Sanon Sister Nupur Sanon brand was highly trolled on a Reddit thread, Instagram comments, and people negatively talked about NOBO. There are so many memes, hilarious comments, and remarks that have led this brand came into the highlight. People said that the designs and quality that this brand is sharing are the same as found in Jaipur and Jodhpur’s market in Rajasthan, and even in Chandini Chowk market of Delhi, at almost half the price.
Comments like:
- “I think her brand name is incomplete cause she clearly forgot to write Label NoboDY IS BUYING THIS OVERPRICED FAST FASHION SHIT FROM ME.”
- “No, Bo is short for ‘Nobody Bought it.”
- “The ugliest I’ve ever seen, good lord.”
- “I have been to Jaipur and Jodhpur in the past year and honestly, have found better patchwork jackets from local markets for less than ₹1,500.”
- “Bhai yeh sab kapre Rajouri or Chandni Chowk mein dhakke khaa rhe hai. What even????”
- “Rs 750 last price.”
- “Is it money laundering of some sort (scamming buyers)
People accused them of scamming, money laundering, and even accused them as an over-hyped brand.
Reason Why People Are So Upset?
The main points of contention for fans and critics of NOBO are:
- High Prices: The prices of NOBO apparel seem unreasonable for what most describe as “simple” clothing.
- Lack of Originality: Many users feel the clothing isn’t particularly original or unique and could easily be replicated for significantly cheaper prices.
- Celebrity Branding: Celebrity endorsements can often enhance consumer interest, but in this case, many have perceived the celebrity endorsement as the catalyst for the outrage, claiming the brand is leveraging a celeb’s status to market overpriced clothing.
- Transparency / Value: Some users have even speculated whether the high price tag is possibly indicative of other motives, such as money laundering, although no one has provided any evidence that supports speculation.
Know About Nupur Sanon
Kriti Sanon Sister Nupur Sanon Trolled for Expensive Fashion brands an actress and entrepreneur, famously known as the younger sister of Kriti Sanon. Her first television appearance came when she was cast in the music videos ‘Filhal’ and ‘Filhal 2: Mohabbat’. She was paired with Akshay Kumar (a famous Indian actor) and gained some popularity. Nupur Sanon made her television series debut by being cast in ‘Pop Kaun’, a fun series on Disney+Hotstar. She was also cast in one of the Telugu films titled ‘Tiger Nageswara Rao.’
Seeing her popularity in the entertainment industry, Nupur had tried her hand in the business world as well. But what this news tells is that the idea of opening her clothing brand was a failure.
Nupur’s Reaction to the Controversy
As of now, there is no statement made from Nupur’s side. She hasn’t made it public how she reacted to these trolls and memes that question the authenticity of her brand. As per today’s situation, the brand is still promoting their products on various social media platforms and even on their website, which makes it clear that these trolls and hate comments are not bothering them.
But, the question arises: Will anyone trust this brand now? Well, we are still waiting for the response from the owner and the company.
The Bigger Picture: Celebrity Brands and Public Expectations
This controversy marks a serious issue of product branding and promotions. Celebrities and public figures are used to promote their brands. Now, this has become every brand’s strategy to make their brand visible to the high-class people and set their price accordingly.
The coming days will be very tough for Nupur Sanon and her company, and may also lead to the end of the company or necessitate changes to their pricing and strategies.
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